Benslama, T. and Jallouli, R. 2024. An Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?. Journal of Telecommunications and the Digital Economy. 12, 1 (Mar. 2024), 575–594. DOI:https://doi.org/10.18080/jtde.v12n1.830.