CHERIAN, Krupa Miriam; KURIAN, Simmy; RAMANATHAN, Hareesh N. Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India. Journal of Telecommunications and the Digital Economy, [S. l.], v. 11, n. 2, p. 212–232, 2023. DOI: 10.18080/jtde.v11n2.706. Disponível em: https://jtde.telsoc.org/index.php/jtde/article/view/706. Acesso em: 4 apr. 2025.