JABADO, R.; JALLOULI, R. Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability : An Empirical Study in the Retail Industry. Journal of Telecommunications and the Digital Economy, [S. l.], v. 12, n. 1, p. 427–445, 2024. DOI: 10.18080/jtde.v12n1.845. Disponível em: https://jtde.telsoc.org/index.php/jtde/article/view/845. Acesso em: 27 nov. 2024.