Cherian, Krupa Miriam, Simmy Kurian, and Hareesh N Ramanathan. “Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands Among Women in India”. Journal of Telecommunications and the Digital Economy 11, no. 2 (June 28, 2023): 212–232. Accessed October 31, 2024. https://jtde.telsoc.org/index.php/jtde/article/view/706.