Benslama, Teissir, and Rim Jallouli. β€œAn Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?”. Journal of Telecommunications and the Digital Economy 12, no. 1 (March 27, 2024): 575–594. Accessed November 27, 2024. https://jtde.telsoc.org/index.php/jtde/article/view/830.