1.
Wong C-G, Tong G-K, Haw S-C. Exploring Customer Segmentation in E-Commerce using RFM Analysis with Clustering Techniques. JTDE [Internet]. 2024 Sep. 30 [cited 2025 Mar. 20];12(3):97-125. Available from: https://jtde.telsoc.org/index.php/jtde/article/view/978