An Analysis of Consumer Trends in the Telecommunications Markets of Russia and Vietnam
Main Article Content
Keywords
Telecommunications, subscriber base, revenue, ARPU, broadband
Abstract
By way of descriptive and comparative analysis, the subscriber bases and revenues of television, fixed and mobile telephony, and fixed and mobile broadband segments of the Russian and Vietnamese telecommunications markets for the period of 2015-2019 were analysed. The results of the study revealed similar global trends in the telecommunications markets of Russia and Vietnam. Fixed and mobile telephony revenues are declining, since customers prefer new communication technologies to the old ones. The television subscriber base is growing in both countries; TV revenues are increasing in the Russian market and somewhat declining in the Vietnamese telecommunications market. With further penetration of broadband, more customers are upgrading their television from Free TV to Pay TV (IPTV and OTT services). The results of the study confirmed the global consumer trends in telecommunications markets and the applicability of approaches used herein for other countries.
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Al-Mashraie, M., Chung, S. H., & Jeon, H. W. (2020). Customer Switching Behavior Analysis in the Telecommunication Industry Via Push-Pull-Mooring Framework: A Machine Learning Approach. Computers & Industrial Engineering, 144, 106476. https://doi.org/10.1016/j.cie.2020.106476
Amin, A., Anwar, S., Adnan, A., Nawaz, M., Alawfi, K., Hussain, A., & Huang, K. (2017). Customer Churn Prediction in the Telecommunication Sector Using A Rough Set Approach. Neurocomputing, 237, 242–254. https://doi.org/10.1016/j.neucom.2016.12.009
CEIC. (n.d.). Vietnam Number of Subscriber Mobile. Retrieved from https://www.ceicdata.com/en/indicator/vietnam/number-of-subscriber-mobile.
Confraria, J., Ribeiro, T., & Vasconcelos, H. (2017). Analysis of Consumer Preferences for Mobile Telecom Plans Using A Discrete Choice Experiment. Telecommunications Policy, 41(3), 157–169. https://doi.org/10.1016/j.telpol.2016.12.00
Faccio, M., & Zingales, L. (2017). Political Determinants of Competition in the Mobile Telecommunication Industry. Working Paper 23041. National Bureau of Economic Research. https://doi.org/10.3386/w23041
General Statistics Office. (2020). Statistical summary book of Viet Nam [in Vietnamese]. Retrieved from https://www.gso.gov.vn/wp-content/uploads/2021/07/Nien-giam-Tom-Tat-2020Ban-quyen.pdf
Global Monitor. (n.d.). Vietnam Telecommunication Market Report (2020-2025). Retrieved from https://www.globalmonitor.us/product/vietnam-telecommunication-market-report
Hanoimoi. (2020). Creating equality in the pay TV market [in Vietnamese]. Retrieved from http://www.hanoimoi.com.vn/tin-tuc/Oto-xemay/956835/tao-binh-dang-tren-thi-truong-truyen-hinh-tra-tien
Hendrawan, R., & Nugroho, K. W. (2018). Telecommunication Sector Reform in Southeast Asia: A New Rationality. Global Journal for Business & Social Science Review, 6(4), 147–154.
IctNews. (2019). In 2018, pay TV revenue reached 8,000 billion VND. Retrieved from https://ictnews.vietnamnet.vn/vien-thong/nam-2018-doanh-thu-truyen-hinh-tra-tien-dat-8-000-ty-dong-26997.html
Kim, J., Nam, C., & Ryu, M. H. (2020). IPTV vs. emerging video services: Dilemma of telcos to upgrade the broadband. Telecommunications Policy, 44(4), 101889. https://doi.org/10.1016/j.telpol.2019.101889
Litvinenko, A. K., & Tarasova, N. E. (2020). Trends and Development Strategies of the Modern Telecommunications Market. Journal “U”. Economy. Management. Finance, 1, 30-37.
Lu, Z., Huang, Y. C., & Bangjun, C. (2019). A study for Application Research of Consumer Behaviour in the Next Generation Digital Network Service Platform. In Proceedings of the 5th International Conference on Communication and Information Processing (pp. 179–183). New York: Association for Computing Machinery.
Lugovskaya, O. K., & Simakina, M. A. (2019). Transformation of the Marketing Strategy of a Telecommunications Company. University Bulletin, 4, 35-42.
Megafon PJSC. (2021). Official website Retrieved from http://nsk.megafon.ru/
Ministry of Digital Development, Communications and Mass Media of the Russian Federation. (2020). [Digital] Industry Statistics. Retrieved from https://digital.gov.ru/ru/pages/statistika-otrasli/
Ministry of Information and Communications of the Socialist Republic of Vietnam. (2019). White book Vietnam Information & Communication Technology 2016-2019. Retrieved from https://english.mic.gov.vn/Pages/ThongTin/115426/White-book-Vietnam-Infomation-Communication-Technology.html
MTS PJSC. (2021). Official website. Retrieved from http://www.mts.ru/
Ogidiaka, E., & Ogwueleka, F. N. (2019). Over-The-Top Services (OTT) on Telecommunication Operators in Nigeria: Exploring Consumers’ Behaviour. International Journal of Information Technology, 12, 437-446. https://doi.org/10.1007/s41870-019-00368-w
Pfeifer, P. E., & Conroy, R. M. (2017). Valuation of Netflix, Inc. Darden Case No. UVA-F-1610. Charlottesville: Darden Business Publishing Cases.
Rosstat [Federal State Statistics Service]. (2019). Paid public services in Russia. Statistical Digest, Moscow. Retrieved from https://gks.ru/storage/mediabank/Plat_obsluj-2019.pdf
RosTelecom. (2019a). Industry Overview and Competitive Analysis. Strategic Report. Retrieved from https://ar2018.rostelecom.ru/pdf/ar/ru/20_10.pdf
RosTelecom. (2019b). Annual Report [in Russian]. Retrieved from https://www.company.rt.ru/ir/agm/files/2019/Rostelecom_Annual_report_2019_rus.pdf
Ryzhkova, M. V. (2006). The Analysis of Methodological Approaches to the Theory of Consumer Behavior. The Bulletin of Tomsk Polytechnic University. Geo Assets Engineering, 309(4), 207-212.
Sharma, T., Gupta, P., Nigam, V., & Goel, M. (2020). Customer Churn Prediction in Telecommunications Using Gradient Boosted Trees. In International Conference on Innovative Computing and Communications (pp. 235-246). Singapore: Springer.
Son, P. H., Jha, S., Kumar, R., & Chatterjee, J. M. (2019). Governing Mobile Virtual Network Operators in Developing Countries. Utilities Policy, 56, 169–180. https://doi.org/10.1016/j.jup.2019.01.003
Statista. (n.d.). Mobile ARPU per SIM card by country from 2015 to 2020. Retrieved from https://www.statista.com/statistics/668966/mobile-average-revenue-per-user-by-country/
Stork, C., Esselaar, S., & Chair, C. (2017). OTT-Threat or Opportunity for African Telcos? Telecommunications Policy, 41(7-8), 600-616. https://doi.org/10.1016/j.telpol.2017.05.007
Ting, H., Thaichon, P., Chuah, F., & Tan, S. R. (2019). Consumer Behaviour and Disposition Decisions: The Why and How of Smartphone Disposition. Journal of Retailing and Consumer Services, 51, 212-220. https://doi.org/10.1016/j.jretconser.2019.06.002
VimpelCom PJSC. (2021). Official website Retrieved from https://veon.com/
Wassouf, W. N., Alkhatib, R., Salloum, K., & Balloul, S. (2020). Predictive Analytics Using Big Data for Increased Customer Loyalty: Syriatel Telecom Company Cases Study. Journal of Big Data, 7, 1-24. https://doi.org/10.1186/s40537-020-00290-0
Whalley, J., & Curwen, P. (2018). Getting your strategy right is easier said than done: just ask BT. Digital Policy, Regulation and Governance, 20(6), 609-611. https://doi.org/10.1108/DPRG-09-2018-063
World Bank. (2020). Country income classifications for the World Bank’s 2020 fiscal year. The World Bank. Retrieved from https://datahelpdesk.worldbank.org/knowledgebase/articles/906519-world-bank-country-and-lending-groups
Yadav, N., Sushil, S., & Bititci, U. S. (2018). Development of performance Management System Incorporating Dual Perspectives of Enterprise and Customers’. Measuring Business Excellence, 22(3), 201-219. https://doi.org/10.1108/MBE-10-2017-0069
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Published
Sep 11, 2021
Article Details
How to Cite
Nguyen, Q. D., Nguyen, K. V. ., & Sakulyeva, T. (2021). An Analysis of Consumer Trends in the Telecommunications Markets of Russia and Vietnam. Journal of Telecommunications and the Digital Economy, 9(3), 87–109. https://doi.org/10.18080/jtde.v9n3.366
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Telecommunications
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