Appropriate Social Media Platforms Commensurate with the Maturity of Organizations

Main Article Content

Payam Hanafizadeh
Sepideh Shafia


Social Media Platform, Stage of growth, Maturity Stage, Systematic mapping, Digital platform


As digital technologies advance, the digital world is integrated with the real one through various digital platforms. Digital transformation in organizations is essentially based on emerging technologies and social and digital platforms. The purpose of this study is to help organizations choose the appropriate platforms to interact with customers and participate in the digital world in accordance with the maturity they gain in using these digital technologies. The present research, by synthesizing empirical studies on the use of various social platforms in organizations, provides a conceptual map of the relationship between the platform type and the maturity stage of organizations. According to the findings of this study, general social networks are suitable platforms for organizations with the first-stage maturity characteristics. Various social networks and creativity works sharing sites were recognized as suitable for the second stage; and public blogs and educational materials sharing for the third stage. Microblogs, discussion forums, and business networking sites are also appropriate for organizations with the characteristics of stages four and five. Using the findings of this research, organizations will be able to identify a social platform appropriate to their stage of readiness and maturity and make the most out of its benefits.


Download data is not yet available.
Abstract 1358 | 421-PDF-v9n3pp12-57 Downloads 53


Agnihotri, R., Kothandaraman, P., Kashyap, R., & Singh, R. (2012). Bringing “social” into sales: The impact of salespeople's social media use on service behaviors and value creation. Journal of Personal Selling & Sales Management, 32(3), 333-348.
Ahmed, Y. A., Ahmad, M. N., Ahmad, N., & Zakaria, N. H. (2018). Social media for knowledge-sharing: A systematic literature review. Telematics and Informatics, 37, 72-112.
Alarcón, C. N., Sepúlveda, A. U., Valenzuela-Fernández, L., & Gil-Lafuente, J. (2018). Systematic mapping on social media and its relation to business. European Research on Management and Business Economics, 24(2), 104-113.
Ali, A., Wang, H., & Khan, A. N. (2019). Mechanism to Enhance Team Creative Performance through Social Media: A transactive Memory System Approach. Computers in Human Behavior, 91, 115-126.
Al-Rahmi, M., W., Alias, N., Othman, M. S., Marin, V. I., & Tur, G. (2018). A model of factors affecting learning performance through the use of social media in Malaysian higher education. Computers & Education, 121, 59-72.
Amidi, A., Jusoh, Y. Y., Abdullah, R. H., Jabar, M. A., & Khalefa, M. S. (2015). An Overview on Leveraging Social Media Technology for Uncovering Tacit Knowledge Sharing in an Organizational Context. 9th Malaysian Software Engineering Conference (MySEC), pp. 266- 272.
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue: Social media and business transformation: A Framework for Research. Information Systems Research, 24(1), 3-13.
Atmaca, S., Schoors, K., & Verschelde, M. (2017). Bank loyalty, social networks and crisis. Journal of Banking & Finance, 1-13.
Bakri, A. A. (2017). The impact of social media adoption on competitive advantage in the small and medium enterprises. International Journal of Business Innovation and Research, 13(2), 255-269.
Barber, S. K., Lam, Y., Hodge, T. M., & Pavitt, S. (2018). Is social media the way to empower patients to share their experiences of dental care? The Journal of the American Dental Association, 149(5), 451-459.
Bashir, N., Papamichail, K. N., & Malik, K. (2017). Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations. Technological Forecasting and Social Change, 120, 176-183.
Behringer, N., & Sassenberg, K. (2015). Introducing social media for knowledge management: Determinants of employees' intentions to adopt new tools. Computers in Human Behavior, 48, 290-296.
Benetoli, A., Chen, T. F., & Aslani, P. (2018). How patients’ use of social media impacts their interactions with healthcare professionals. Patient Education and Counseling, 101(3), 439-444.
Benitez, J., Castillo, A., Llorens, J., & Braojos, J. (2018). IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms: The moderator role of social media capability. Information & Management, 55(1), 131-143.
Benthaus, J., Risius, M., & Beck, R. (2016). Social media management strategies for organizational impression management and their effect on public perception. Journal of Strategic Information Systems, 25, 127-139.
Bhimani, H., Mention, A. L., & Barlatier, P. J. (2019). Social media and innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 144, 251-269.
Bizzi, L., & Labban, A. (2019). The double-edged impact of social media on online trading: Opportunities, threats, and recommendations for organizations. Business Horizons, 62(4), 509-519.
Blood, R. (2002). The weblog handbook: Practical advice on creating and maintaining your blog. Perseus Books: Cambridge.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210-230.
Cade, N. L. (2018). Corporate social media: How two-way disclosure channels influence investors. Accounting, Organizations and Society, 68, 63-79.
Cai, Z., Huang, Q., Liu, H., & Wang, X. (2018). Improving the agility of employees through enterprise social media: The mediating role of psychological conditions. International Journal of Information Management, 38(1), 52-63.
Cao, X., Guo, X., Vogel, D., & Zhang, X. (2016). Exploring the influence of social media on employee work performance. Internet Research, 26(2), 529-545.
Chan, C., & Swatman, P. (2004). B2B e-commerce stages of growth: the strategic imperatives. In Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences: abstracts and CD-ROM of full papers (pp. 1-10). Big Island, Hawaii: IEEE Computer Society.
Chang, C. T., Tu, C. S., & Hajiyev, J. (2019). Integrating academic type of social media activity with perceived academic performance: A role of task-related and non-task-related compulsive Internet use. Computers & Education, 139, 157-172.
Chaudhari, K., & Thakkar, A. (2020). A comprehensive survey on travel recommender systems. Archives of Computational Methods in Engineering, 27, 1545–1571.
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.
Chi, M., Wang, W., Lu, X., & George, J. F. (2018). Antecedents and outcomes of collaborative innovation capabilities on the platform collaboration environment. International Journal of Information Management, 43, 273-283.
Cho, M., Schweickart, T., & Haase, A. (2014). Public engagement with nonprofit organizations on Facebook. Public Relations Review, 40(3), 565-567.
Choo, E. K., Ranney, M. L., Chan, T. M., Trueger, N. S., Walsh, A. E., Tegtmeyer, K., McNamara, S. O., Choi, R. Y., & Carroll, C. L. (2015). Twitter as a tool for communication and knowledge exchange in academic medicine: A guide for skeptics and novices. Medical Teacher, 37(5), 411-416.
Chung, A. Q., Andreev, P., Benyoucef, M., Duane, A., & O’Reilly, P. (2017). Managing an organisation’s social media presence: An empirical stages of growth model. International Journal of Information Management, 37(1), 1405-1417.
Chung, A. Q., Andreev, P., Benyoucef, M., Duane, A., & O’Reilly, P. (2018). Where the shoe pinches: Realizing dominant problems as an organizational social media business profile evolves. International Journal of Information Management, 41, 33-49.
Chung, N., Nam, K., & Koo, C. (2016). Examining information sharing in social networking communities: Applying theories of social capital and attachment. Telematics and Informatics, 33(1), 77-91.
Davis, J., Wolff, H. G., Forret, M. L., & Sullivan, S. E. (2020). Networking via LinkedIn: An examination of usage and career benefits. Journal of Vocational Behavior, 118, 103396.
de Reuver, M., Sørensen, C., & Basole, R. C. (2018). The digital platform: a research agenda. Journal of Information Technology, 33(2), 124-135.
Demircioglu, M. A., & Chen, C. A. (2019). Public employees' use of social media: Its impact on need satisfaction and intrinsic work motivation. Government Information Quarterly, 36(1), 51-60.
Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.
Drummond, C., McGrath, H., & O'Toole, T. (2018). The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management, 70, 68-89.
Duan, W., Yu, Y., Cao, Q., & Levy, S. (2016). Exploring the Impact of Social Media on Hotel Service Performance: A Sentimental Analysis Approach. Cornell Hospitality Quarterly, 57(3), 282-296.
Duane, A., & O’Reilly, P. (2016). A Stage Model Social Media Adoption. Journal of Advances in Management Sciences & Information Systems, 2, 77-93. Available at
Duane, A., & O’Reilly, P. (2017). A conceptual stages-of-growth model for managing a social media business profile. The Irish Journal of Management, 36(2), 78-98.
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The Marketing Review, 15(3), 289-309.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168.
Ellison, N. B., & Vitak, J. (2015). Social network site affordances and their relationship to social capital processes. The handbook of the psychology of communication technology, 32, 205-228.
Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection Strategies: Social Capital Implications of Facebook-enabled Communication Practices. New media & society, 13(6), 873-892.
Foltean, F. S., Trif, S. M., & Tuleu, D. L. (2019). Customer relationship management capabilities and social media technology use: Consequences on firm performance. Journal of Business Research, 104, 563-575.
Gamboa, A. M., & Gonçalves, H. M. (2014). Customer loyalty through social networks: Lessons from Zara on Facebook. Business Horizons, 57(6), 709-717.
Gao, Q., & Feng, C. (2016). Branding with social media: User gratifications, usage patterns, and brand message content strategies. Computers in Human Behavior, 63, 868-890.
Geurin, A. N., & Burch, L. M. (2017). User-generated branding via social media: An examination of six running brands. Sport Management Review, 20, 273-284.
Gilbert, S. (2016). Learning in a Twitter-based community of practice: an exploration of knowledge exchange as a motivation for participation in #hcsmca. Information, Communication & Society, 19(9), 1214-1232.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Gruzd, A., Lannigan, J., & Quigley, K. (2018). Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project. Government Information Quarterly, 35(4), 579-587.
Hagg, E., Dahinten, V. S., & Currie, L. M. (2018). The Emerging Use of social media for health-related purposes in low and middle-income countries: A Scoping Review. International Journal of Medical Informatics, 115, 92-105.
Hajli, M. N. (2014). The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, 17-27.
Hajli, N., & Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, 350-358.
He, W., Wang, F. K., Chen, Y., & Zha, S. (2017). An exploratory investigation of social media adoption by small businesses. Information Technology and Management, 18(2), 149-160.
Henderson, A., & Bowley, R. (2010). Authentic dialogue? The role of “friendship” in a social media recruitment campaign. Journal of Communication Management, 14(3), 237-257.
Hollebeek, L. D. (2017). Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model. Industrial Marketing Management.
Holtzblatt, L., Drury, J. L., Weiss, D., Damianos, L. E., & Cuomo, D. (2013). Evaluating the uses and benefits of an enterprise social media platform. Journal of Social Media for Organizations, 1(1), 1-21. Available at
Hsieh, S. H., & Tseng, T. H. (2017). Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. Computers in Human Behavior, 69, 405-414.
Huang, J., Baptista, J., & Galliers, R. D. (2013). Reconceptualizing rhetorical practices in organizations: The impact of social media on internal communications. Information & Management, 50(2-3), 112-124.
Huang, R., Tlili, A., Chang, T. W., Zhang, X., Nascimbeni, F., & Burgos, D. (2020). Disrupted classes, undisrupted learning during COVID-19 outbreak in China: application of open educational practices and resources. Smart Learning Environments, 7(1), 1-15.
Huang, Y., Singh, P. V., & Ghose, A. (2015). A structural model of employee behavioral dynamics in enterprise social media. Management Science, 61(12), 2825-2844.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
Isaacs, E., Walendowski, A., Whittaker, S., Schiano, D. J., & Kamm, C. (2002, November). The character, functions, and styles of instant messaging in the workplace. Proceedings of the 2002 ACM conference on Computer supported cooperative work, pp. 11-20.
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on consumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736.
Jacobs, A., & Nakata, K. (2010). Evolving the social business: A look at stages of growth for Web 2.0 integration with business activities. IWCSC 2010 First Interdisciplinary Workshop on Communication for Sustainable Communities (pp. 26-29). Sao Paolo, Brazil: IWCSC.
Kaewkitipong, L., Chen, C. C., & Ractham, P. (2016). Using social media to enrich information systems field trip experiences: Students’ satisfaction and continuance intentions. Computers in Human Behavior, 63, 256- 263.
Kane, G., Alavi, M., Labianca, G., & Borgatti, S. (2014). What's different about social media networks? A framework and research agenda. MIS quarterly, 38(1), 275-304.
Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59–68.
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: past, present and future. Information Systems Frontiers, 20(3), 531-558.
Karabarbounis, M., & Pinto, S. (2018). What can we learn from online wage postings? Evidence from Glassdoor. Economic Quarterly, 4Q, 173-189. Available at SSRN:
Karjaluoto, H., Mustonen, N., & Ulkuniemi, P. (2015). The role of digital channels in industrial marketing communications. Journal of Business & Industrial Marketing, 30(6), 703-710.
Kavota, J. K., Kamdjoug, J. R., & Wamba, S. F. (2020). Social media and disaster management: Case of the north and south Kivu regions in the Democratic Republic of the Congo. International Journal of Information Management, 52, 102068.
Khan, G. F., Hoffman, M. C., & Misztur, T. (2014). Best practices in social media at public, nonprofit, education, and health care organizations. Social Science Computer Review, 32(5), 571-574.
Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98-108.
Kim, J., Bae, J., & Hastak, M. (2018). Emergency information diffusion on online social media during storm Cindy in U.S. International Journal of Information Management, 40, 153-165.
Kim, N., & Kim, W. (2018). Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce. International Journal of Information Management, 39, 38-48.
Ko, H.-C. (2018). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications, 28, 1-15.
Kuegler, M., Smolnik, S., & Kane, G. (2015). What’s in IT for employees? Understanding the relationship between use and performance in enterprise social software. Strategic Information Systems, 24(2), 90-112.
Kukulska-Hulme, A. (2010). Learning Cultures on the Move: Where are we heading? Educational Technology & Society, 13(4), 4-14. Available at
Kwahk, K. Y., & Park, D. H. (2016). The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. Computers in Human Behavior, 55, 826–839.
Kwahk, K. Y., & Park, D. H. (2018). Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment. Computers in Human Behavior, 80, 314-330.
Lachlan, K. A., Spence, P. R., Lin, X., Najarian, K., & Del Greco, M. (2016). Social media and crisis management: CERC, search strategies, and Twitter content. Computers in Human Behavior, 54, 647-652.
Lacoste, S. (2016). Perspectives on social media and its use by key account managers. Industrial Marketing Management, 54, 33-43.
Lambić, D. (2016). Correlation between Facebook use for educational purposes and academic performance of students. Computers in Human Behavior, 61, 313-320.
Langaro, D., Rita, P., & de Fátima Salgueiro, M. (2018). Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude. Journal of Marketing Communications, 24(2), 146-168.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community. Computers in Human Behavior, 28, 1755-1767.
Lee, C., Shin, J., & Hong, A. (2018). Does social media use really make people politically polarized? Direct and indirect effects of social media use on political polarization in South Korea. Telematics and Informatics, 35(1), 245-254.
Lee, J., & Choi, Y. (2017). Shifting from an audience to an active public in social viewing: Focusing on the discussion network. Computers in Human Behavior, 75, 301-310.
Lee, K., Agrawal, A., & Choudhary, A. (2015). Mining Social Media Streams to Improve Public Health Allergy Surveillance. IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, pp. 815- 823.
Leek, S., Canning, L., & Houghton, D. (2016). Revisiting the task media fit model in the aera of Web 2.0: Twitter use and interaction in the healthcare sector. Industrial Marketing Management, 54, 25-32.
Leonardi, P. M. (2014). Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility. Information systems research, 25(4), 796-816.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer-Mediated Communication, 19(1), 1-19.
Liu, Y., & Bakici, T. (2019). Enterprise social media usage: The motives and the moderating role of public social media experience. Computers in Human Behavior, 101, 163-172.
Liu, Y., & Ying, X. (2010). A Review of social network sites: Definition, experience and applications. The Conference on Web Based Business Management (pp. 749-752). USA: Scientific Research Publishing. Available at
Loehmer, E., Smith, S., McCaffrey, J., & Davis, J. (2018). Examining Internet Access and Social Media Application Use for Online Nutrition Education in SNAP-Ed Participants in Rural Illinois. Journal of Nutrition Education and Behavior, 50(1), 75-82.
Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318.
Lund, N., Cohen, S., & Scarles, C. (2018). The power of social media storytelling in destination branding. Journal of Destination Marketing and Management, 8, 271-280.
Luo, N., Guo, X., Lu, B., & Chen, G. (2018). Can non-work-related social media use benefit the company? A study on corporate blogging and affective organizational commitment. Computers in Human Behavior, 81, 84- 92.
Ma, W. W., & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior, 39, 51-58.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive Marketing, 27(4), 270-280.
Manetti, G., & Bellucci, M. (2016). The use of social media for engaging stakeholders in sustainability reporting. Accounting, Auditing & Accountability Journal, 29(6), 985-1011.
Manika, D., Papagiannidis, S., & Bourlakis, M. (2017). Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers. International Journal of Information Management, 37(3), 214-228.
Mäntymäki, M., & Riemer, K. (2016). Enterprise social networking: A knowledge management perspective. International Journal of Information Management, 36(6), 1042-1052.
McCaughey, D., Baumgardner, C., Gaudes, A., Larochelle, D., Wu, K., & Raichura, T. (2014). Best practices in social media: Utilizing a value matrix to assess social media’s impact on health care. Social Science Computer Review, 32(5), 575-589.
McCosker, A. (2017). Social media work: reshaping organisational communications, extracting digital value. Media International Australia, 163(1), 122-136.
McKay, J., Prananto, A., & Marshall, P. (2000). E-Business Maturity: The SOG-E Model. Australian Conference on Information Systems, PACIS 2000 Proceedings. Brisbane, Australia. Available at
Mehmet, M. I., & Clarke, R. J. (2016). B2B social media semantics: Analysing multimodal online meanings in marketing conversations. Industrial Marketing Management, 54, 92-106.
Men, L. R., O’Neil, J., & Ewing, M. (2020). Examining the effects of internal social media usage on employee engagement. Public Relations Review, 46(2), 101880.
Meng, X., Zhang, W., Li, Y., Cao, X., & Feng, X. (2020). Social media effect, investor recognition and the cross-section of stock returns. International Review of Financial Analysis, 67, 101432.
Michaelidou, N., Siamagka, N., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.
Michopoulou, E., & Moisa, D. G. (2019). Hotel social media metrics: The ROI dilemma. International Journal of Hospitality Management, 76, 308-315.
Mirkovski, K., Jia, Y., Liu, L., & Chen, K. (2018). Understanding microblogging continuance intention: The directed social network perspective. Information Technology & People., 31(1), 0959-3845.
Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics and analytics in marketing–S3M: A mapping literature review. 38(1), 270-276.
Molinillo, S., Anaya-Sánchez, R., Morrison, A. M., & Coca-Stefaniak, J. A. (2019). Smart city communication via social media: Analysing residents' and visitors' engagement. Cities, 94, 247-255.
Moore, J. N., Hopkins, C. D., & Raymond, M. A. (2013). Utilization of relationship-oriented social media in the selling process: a comparison of consumer (B2C) and industrial (B2B) salespeople. Journal of Internet Commerce, 12(1), 48-75.
Moro, S., Rita, P., & Vala, B. (2016). Predicting social media performance metrics and evaluation of the impact on brand building. Journal of Business Research, 69, 3341-3351.
Munene, A. G., & Nyaribo, Y. M. (2013). Effect of social media pertication in the workplace on employee productivity. International Journal of Advances in Management and Economics, 2(2), 141-150. Available at
Narangajavana, Y., Fiol, L. J., Tena, M. Á., Artola, R. M., & García, J. S. (2017). The influence of social media in creating expectations. An empirical study for a tourist destination. Annals of Tourism Research, 65, 60-70.
Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. International Journal of Hospitality Management, 51, 11-25.
Nik-Bakht, M., & El-Diraby, T. E. (2020). Beyond Chatter: Profiling Community Discussion Networks in Urban Infrastructure Projects. Journal of Infrastructure Systems, 26(3), 05020006.
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383-399.
Olanrewaju, A. S., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110.
Oostervink, N., Agterberg, M., & Huysman, M. (2016). Knowledge Sharing on Enterprise Social Media: Practices to Cope With Institutional Complexity. Journal of Computer-Mediated Communication, 21(2), 156-176.
Orlandi, L. B., Zardini, A., & Rossignoli, C. (2020). Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities. Journal of Business Research, 112, 385-395.
Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or hate? Business Horizons, 57(6), 719-728.
Papacharissi, Z. (2009). The virtual geographies of social networks: a comparative analysis of Facebook, LinkedIn and ASmallWorld. New Media & Society, 11(1), 199-220.
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 67-78.
Perrin, A. (2015). Social Networking Usage: 2005-2015. Pew research center, 125, 52-68. Available at
Petersen, K., Feldt, R., Mujtaba, S., & Mattsson, M. (2008). Systematic Mapping Studies in Software Engineering. 12th international conference on Evaluation and Assessment in Software Engineering (EASE’08), (pp. 1-19). Bari, Italy.
Pitt, C. S., Botha, E., Ferreira, J. J., & Kietzmann, J. (2018). Employee brand engagement on social media: Managing optimism and commonality. Business Horizons, 61(4), 635-642.
Price, A. M., Devis, K., LeMoine, G., Crouch, S., South, N., & Hossain, R. (2018). First year nursing students use of social media within education: Results of a survey. Nurse education today, 61, 70-76.
Quinton, S., & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn. Industrial Marketing Management, 54, 15-24.
Rialp-Criado, A., & Rialp-Criado, J. (2018). Examining the impact of managerial involvement with social media on exporting firm performance. International Business Review, 27(2), 355-366.
Risius, M., & Beck, R. (2015). Effectiveness of corporate social media activities in increasing relational outcomes. Information & Management, 52, 824-839.
Roberts, D. L., & Piller, F. T. (2016). Finding the Right Role for Social Media in Innovation. MIT Sloan Management Review, 57(3), 41- 47.
Robertson, B. W., & Kee, K. F. (2017). Social media at work: The roles of job satisfaction, employment status, and Facebook use with co-workers. Computers in Human Behavior, 70, 191-196.
Rodrigues, L. F., Oliveira, A., & Costa, C. J. (2016). Playing seriously–How gamification and social cues influence bank customers to use gamified e-business applications. Computers in Human Behavior, 64, 392-407.
Rollins, M., Nickell, D., & Wei, J. (2014). Understanding salespeople's learning experiences through blogging: A social learning approach. Industrial Marketing Management, 43(6), 1063-1069.
Roshan, M., Warren, M., & Carr, R. (2016). Understanding the use of social media by organisations for crisis communication. Computers in Human Behavior, 63, 350-361.
Roy, K. C., Hasan, S., Sadri, A. M., & Cebrian, M. (2020). Understanding the efficiency of social media based crisis communication. International Journal of Information Management, 52, 102060.
Saboo, A. R., Kumar, V., & Ramani, G. (2016). Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing, 33(3), 524-541.
Sadovykh, V., Sundaram, D., & Piramuthu, S. (2015). Do online social networks support decision-making? Decision support systems, 70, 15–30.
Sahaym, A., Datta, A. A., & Brooks, S. (2019). Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises. Journal of Business Research, 125, 483-494.
Schniederjans, D., Cao, E. S., & Schniederjans, M. (2013). Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55, 911–918.
Seliaman, M. E. (2013). Exploring the Adoption of Online Discussion Forums for knowledge Sharing and Social Relations among Virtual Community. Computer and Information Technology (WCCIT), pp. 1-5.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Sethna, B. N., Hazari, S., & Brown, C. O. (2021). Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network. International Journal of Electronic Marketing and Retailing, 12(2), 171-195.
Shang, S. S., Wu, Y. L., & Li, E. Y. (2017). Field Effects of Social Media Platforms on Information-Sharing Continuance: Do Reach and Richness Matter? Information & Management, 54, 241-255.
Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee creativity. International Journal of Hospitality Management, 45, 44-58.
Singaraju, S. P., Nguyen, Q. A., Niininen, O., & Sullivan-Mort, G. (2016). Social media and value co-creation in multi-stakeholder systems: A resource integration approach. Industrial Marketing Management, 54, 44-55.
Solli-Sæther, H., & Gottschalk, P. (2010). The Modelling Process for Stage Model. Journal of Organizational, 20(3), 279-293.
Song, Q., Wang, Y., Chen, Y., Benitez, J., & Hu, J. (2019). Impact of the usage of social media in the workplace on team and employee performance. Information & Management, 56(8), 103160.
Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36, 87-89.
Surucu-Balci, E., Balci, G., & Yuen, K. F. (2020). Social media engagement of stakeholders: A decision tree approach in container shipping. Computers in Industry, 115, 103152.
Swani, K., Brown, B. P., & Milne, G. R. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial Marketing Management, 43, 873-881.
Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321.
Tajvidi, M., Richard, M. O., Wang, Y., & Hajli, N. (2018). Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research, 121, 476-486.
Tajvidi, R., & Karami, A. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Computers in Human Behavior, 39, 15-26.
Tankovska, H. (2021). Number of global social network users 2017-2025. statista. Available at
Tausch, A. (2020). The Political Geography of Shoah Knowledge and Awareness, Estimated from the Analysis of Global Library Catalogues and Wikipedia User Statistics. Jewish Political Studies Review, 31(1/2), 7-123. Available at
Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67, 1201-1208.
Trainor., K. J. (2013). Relating Social Media Technologies to Performance: A Capabilities-Based Perspective. Journal of Personal Selling & Sales Management, 32(3), 317-331.
Tursunbayeva, A., Franco, M., & Pagliari, C. (2017). Use of social media for e-Government in the public health sector: A systematic review of published studies. Government Information Quarterly, 34, 270-282.
Unterkalmsteiner, M., Gorschek, T., Islam, A., Cheng, C., Permadi, R., & Feldt, R. (2012). Evaluation and measurement of software process improvement- a systematic literature review. IEEE Transactions on Software Engineering, 38(2), 398-424.
Van Dijck, J. (2013). ‘You have one identity’: performing the self on Facebook and LinkedIn. Media, Culture & Society, 35(2), 199-215.
Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B communication and improve business performance in SMEs. Industrial Marketing Management, 54, 4-14.
Wang, Z., & Kim, H. G. (2017). Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective. Journal of Interactive Marketing, 39, 15-26.
Williams, C. B., Fedorowicz, J., Kavanaugh, A., Mentzer, K., Thatcher, J. B., & Xu, J. (2018). Leveraging social media to achieve a community policing agenda. Government Information Quarterly, 35(2), 210-222.
Whelan, E., Islam, A. N., & Brooks, S. (2020). Applying the SOBC paradigm to explain how social media overload affects academic performance. Computers & Education, 143, 103692.
Wohlin, C. (2014). Guidelines for snowballing in systematic literature studies and a replication in software engineering. 18th international conference on evaluation and assessment in software engineering (p. 38). ACM.
Wu, L. (2013). Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool. Information systems research, 24(1), 30-51.
Wu, Y., Xie, L., Huang, S. L., Li, P., Yuan, Z., & Liu, W. (2018). Using social media to strengthen public awareness of wildlife conservation. Ocean & Coastal Management, 153, 76-83.
Xiong, F., Chapple, L., & Yin, H. (2018). The use of social media to detect corporate fraud: A case study approach. Business Horizons, 61(4), 623-633.
Yang, F. X. (2020). Social media friending in building coworker guanxi: A study in the hotel industry. International Journal of Hospitality Management, 84, 102183.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 7, 34.
Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31, 6-13.
Yoshida, M., Gordon, B. S., Nakazawa, M., Shibuya, S., & Fujiwara, N. (2018). Bridging the gap between social media and behavioral brand loyalty. Electronic Commerce Research and Applications, 28, 208-218.
Zhang, W., Kang, L., Jiang, Q., & Pei, L. (2020). A 2020 perspective on “From buzz to bucks: The impact of social media opinions on the locus of innovation”: From Surfaces to Essences. Electronic Commerce Research and Applications, 40, 100964.
Zhang, X., Ma, L., Xu, B., & Xu, F. (2019). How social media usage affects employees’ job satisfaction and turnover intention: An empirical study in China. Information & Management, 56(6), 103136.
Zheng, L., & Zheng, T. (2014). Innovation through social media in the public sector: Information and interactions. Government Information Quarterly, 31, S106-S117.
Zu, X., Diao, X., & Meng, Z. (2019). The impact of social media input intensity on firm performance: Evidence from Sina Weibo. Physica A: Statistical Mechanics and its Applications, 536, 122556.