Non-Obvious Connections Between Information Literacy and Online Payments
Main Article Content
Keywords
information literacy, online shopping, online payments, gender, digital financial literacy
Abstract
The importance of information literacy in today’s digital world is increasingly emphasized. This is particularly evident in the context of using digital financial services. This article aims to investigate whether there is a relationship between information literacy and online payment preferences among a student population and whether there are gender differences in online payment habits. An online survey was conducted among students in Osijek examining information literacy and the types of goods they purchase and pay for through online financial services. Of the 408 respondents, the majority were female (86.27%), who were more likely to buy and pay for clothing, while men were most likely to make payments for particular features of video games. Differences were also found in the tendency to make online payments. Because no obvious linear relationships were found between reported information literacy and other variables, a neural network model with a multilayer perceptron (NN) architecture was developed to classify participants according to their reported information literacy level. The best overall classification accuracy of the NN was 73.17%. The NN and its sensitivity analysis revealed some hidden patterns that can help educational institutions develop information literacy and digital financial literacy programs for their students.
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References
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Werts, C. E. (2008). Information literacy in real life and in second life. Education Libraries, 31(2), 6–11.
Zavialova, S. (2021). Digital Payments report 2021: Statista Digital Market Outlook. In Statista. Retrieved February 15, 2023, from https://www-statista-com.ezproxy.nsk.hr/study/41122/fintech-report-digital-payments/?locale=en
Zavialova, S. (2022). eCommerce report 2022: Statista Digital Market Outlook. In Statista. Retrieved February 15, 2023, from https://www-statista-com.ezproxy.nsk.hr/study/42335/ecommerce-report/?locale=en
Zhang, Y., Trusov, M., Stephen, A. T., & Jamal, Z. (2017). Online Shopping and Social Media: Friends or Foes? Journal of Marketing, 81(6), 24–41. https://doi.org/10.1509/jm.14.0344
Awan, M., & Ho, H. C. (2018). The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract. In Krey, N., & Rossi, P. (eds), Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, 137–138. Springer International Publishing, Cham. https://doi.org/10.1007/978-3-319-66023-3_51
Bannier, C., Meyll, T., Röder, F., & Walter, A. (2019). The gender gap in ‘Bitcoin literacy’. Journal of Behavioral and Experimental Finance, 22, 129–134. https://doi.org/10.1016/J.JBEF.2019.02.008
Beheshti, J. (2012). Teens, virtual environments and information literacy. Bulletin of the American Society for Information Science and Technology, 38(3), 54–57.
Bruce, C. S. (1999). Workplace experiences of information literacy. International journal of information management, 19(1), 33-47.
Chai, S., Das, S., & Rao, H. R. (2011). Factors affecting bloggers’ knowledge sharing: An investigation across gender. Journal of Management Information Systems, 28(3), 309–342. https://doi.org/10.2753/MIS0742-1222280309
Eurostat, the Statistical Office of the European Union. (2022). How many citizens had basic digital skills in 2021?. https://ec.europa.eu/eurostat/web/products-eurostat-news/-/ddn-20220330-1
Fraillon, J., Ainley, J., Schulz, W., Friedman, T., & Duckworth, D. (2020). Preparing for life in a digital world: IEA international computer and information literacy study 2018 international report. Springer Nature. https://doi.org/10.1007/978-3-030-38781-5
Gayathiri, R., Balachandran, S., & Usha, S. (2014). Gender Specific Behavioral Difference of Netizens in Online Shopping. International Journal, 2(3).
Head, A. J., & Eisenberg, M. B. (2011). How college students use the Web to conduct everyday life research. First Monday, 16(4). https://doi.org/10.5210/fm.v16i4.3484
Kanwal, M., Burki, U., Ali, R., & Dahlstrom, R. (2022). Systematic review of gender differences and similarities in online consumers’ shopping behavior. Journal of Consumer Marketing, 39(1), 29–43. https://doi.org/10.1108/JCM-01-2021-4356
Khaleeli, M. (2020). The effect of social media advertising and promotion on online purchase intention. Journal of Critical Reviews, 7(19), 7031–7039.
Leung, L. (2009). Effects of Internet connectedness and information literacy on quality of life. Social indicators research, 98, 273–290. https://doi.org/10.1007/s11205-009-9539
Lin, X., & Wang, X. (2020). Examining gender differences in people’s information-sharing decisions on social networking sites. International Journal of Information Management, 50(C), 45–56. https://doi.org/10.1016/j.ijinfomgt.2019.05.004
Lin, X., Featherman, M., & Sarker, S. (2017). Understanding factors affecting users’ social networking site continuance: A gender difference perspective. Information & Management, 3(54), 383–395. https://doi.org/10.1016/j.im.2016.09.004
Lin, X., Featherman, M., Brooks, S. L., & Hajli, N. (2019). Exploring gender differences in online consumer purchase decision making: An online product presentation perspective. Information Systems Frontiers, 21, 1187–1201. https://doi.org/10.1007/s10796-018-9831-1
López, J. R., Ornelas, M. L., Morales, K. F., & Sandoval, J. O. (2022). A concept approach among three types of literacy: computer literacy, technological literacy and information literacy. Texto Livre, 14. https://doi.org/10.35699/1983-3652.2021.29513
Mahmood, M., Batool, S. H., Rafiq, M., & Safdar, M. (2022). Examining digital information literacy as a determinant of women’s online shopping behavior. Information Technology & People, 35(7), 2098–2114. https://doi.org/10.1108/ITP-05-2021-0397
Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. International Journal of Information Management, 35(4), 432–442. https://doi.org/10.1016/j.ijinfomgt.2015.04.008
Raj, S., & Singh, D. (2016). Impact of demographic factors on online purchase frequency—A decision tree approach. Proceedings of 2016 3rd International Conference on Computing for Sustainable Global Development (INDIACom), 3789–3793. IEEE.
Ravikumar, T., & Prakash, N. (2022). Determinants of adoption of digital payment services among small fixed retail stores in Bangalore, India. International Journal of Business Innovation and Research, 28(3), 319. https://doi.org/10.1504/IJBIR.2022.124123
Ruane, L., & Wallace, E. (2013). Generation Y females online: insights from brand narratives. Qualitative Market Research: An International Journal. https://doi.org/10.1108/13522751311326125
Sahu, G. P., & Singh, M. (2017). Factors Influencing Consumer’s Behavioral Intention to Adopt IRCTC Connect Mobile Application. In Automated Deduction — CADE-15, 3–15. https://doi.org/10.1007/978-3-319-68557-1_1
Seldal, M. N., & Nyhus, E. K. (2022). Financial vulnerability, financial literacy, and the use of digital payment technologies. Journal of Consumer Policy, 45(2), 281–306. https://doi.org/10.1007/s10603-022-09512-9
Shang, R. A., Chen, Y. C., & Chen, S. Y. (2013). The effects of the number of alternative products and the way they are presented on the consumers’ subjective statuses in online travel sites. Behaviour & Information Technology, 32(7), 630–643. https://doi.org/10.1080/0144929X.2011.572185
Shirzadi, A., Namdarian, L., & Khoshneshin-Langrudi, M. (2022). The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business. Journal of Business Administration Researches, 13(26), 343–369. https://doi.org/10.22034/bar.2022.14113.3553
Statista. (2022). Most common online impulse purchases worldwide as of February 2022, by gender [Graph]. Retrieved February 13, 2023, from https://www-statista-com.ezproxy.nsk.hr/statistics/1308151/online-impulse-purchases-worldwide-gender/?locale=en
Stephen, G. (2022). Digital Financial Literacy Skills among Library and Information Science Professionals in Northeast India. A Study. Library Philosophy and Practice, 1–12. https://digitalcommons.unl.edu/libphilprac/6709/
Werts, C. E. (2008). Information literacy in real life and in second life. Education Libraries, 31(2), 6–11.
Zavialova, S. (2021). Digital Payments report 2021: Statista Digital Market Outlook. In Statista. Retrieved February 15, 2023, from https://www-statista-com.ezproxy.nsk.hr/study/41122/fintech-report-digital-payments/?locale=en
Zavialova, S. (2022). eCommerce report 2022: Statista Digital Market Outlook. In Statista. Retrieved February 15, 2023, from https://www-statista-com.ezproxy.nsk.hr/study/42335/ecommerce-report/?locale=en
Zhang, Y., Trusov, M., Stephen, A. T., & Jamal, Z. (2017). Online Shopping and Social Media: Friends or Foes? Journal of Marketing, 81(6), 24–41. https://doi.org/10.1509/jm.14.0344
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Published
Jun 28, 2023
Article Details
How to Cite
Bestvina Bukvić, I., & Đurđević Babić, I. (2023). Non-Obvious Connections Between Information Literacy and Online Payments. Journal of Telecommunications and the Digital Economy, 11(2), 139–150. https://doi.org/10.18080/jtde.v11n2.712
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Special Issue: Women’s Participation in the Digital Economy and Digital Society
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